Connecting with Clients and Marketing Research

Successful organizations understand how their audiences think.  Then they communicate with those audiences regularly.

TJ Carter Consulting can represent you skillfully with your most important audiences - your current clients or donors. We learn how they feel about your organization now,  and we share information that needs to be imparted personally. See what Russell King of Lumos Networks said about our ability to reconnect with Lumos customers on the Testimonials tab.

And if you want to research prospects,  we can assemble  turnkey focus groups for you, from recruiting participants to providing a final report.  Or we can simply serve as the focus group moderator.  Properly designed questionnaires help you gauge awareness and image. We create those questionnaires and get the answers you need via online surveys, telephone surveys, or executive interviews.

Sometimes secondary research gives you enough competitive information to choose a new name or enter a new market.  We  conduct Internet searches, talk to third party resources, and connect you to industry associations that can inform your decisions.